John McDougall is the president of interactive strategy at McDougall Interactive. He's worked in advertising and the creative fields since 1992. Having provided Internet services full time since 1995, John was on the cutting edge of search engine optimization. Originally a media planner at McDougall Advertising, he was asked to head the Interactive Division during the dot-com boom. With local speaking engagements, successful websites, and a book on search engine marketing titled Web Marketing on All Cylinders under his belt, John is committed to the Internet revolution.