Pay Per Click Advertising
In addition to doing "Optimization" to make a website more visible in the search engines "main" or "natural results" we also help you balance optimization with "Sponsored Ads" or "Keyword Buys" known as "Pay per Click" or "Pay for Position" advertising. We set up Yahoo Search, Google Adwords and MSN PPC programs and can work with any budget. If you are just getting started in this arena, initial campaigns can help you identify low cost - high ROI phrases that you should pay for year round. For example if a term such as Data Recovery is $20 per click, but Data Recovery New Hampshire and Data Recovery Services are only .10 to .30 cents per click, these cheaper terms at minimum should be set to bring you cheap traffic continually. The higher cost terms can be saved for ongoing pay per click management to help avoid overspending.
Abbreviated example of Pay per Click Cost analysis:
(Yahoo Search and Google Adwords are the most popular programs.)
| Search Term | Search Volume | Bid | Position | Monthly Clicks | Monthly Cost |
| computer service boston | 1,943 | $3.54 | 1 | 70 | $247.80 |
| computer repair boston | 617 | $3.06 | 1 | 22 | $67.32 |
| computer problem boston | 448 | $0.21 | 1 | 16 | $3.36 |
| pc repair boston | 434 | $1.02 | 1 | 16 | $16.32 |
| computer virus boston | 400 | $0.12 | 1 | 15 | $1.80 |
Pay per click start up package
Pay per click initial analysis and set up on both Google and Yahoo.
Yahoo Search Marketing Account Management (formerly Overture)
Exposure: Overture, Yahoo, Msn, Alta Vista, Excite, Infospace, Go2net, Iwon,
Cnet, Dogpile, Hotbot, Web Crawler, ZDnet, Metacrawler, and Search.com.
Google Adwords Account Management
Exposure: Google, Ask Jeeves, Aol, Netscape, Compuserve, Teoma, Dealtime,
Earthlink, AT&T Worldnet.
Keyword analysis and monthly click through report included.
Monthly Click fees to Google Adwords and Yahoo are billed separately.
