Landing Page Design, Persuasive Writing, and Campaign Management
Many people liked Paid Search advertising such as Google Adwords and Yahoo Search marketing due to the quick set-up and relative simplicity compared to Search Engine Optimization. That has changed dramatically over the last couple years, especially with the advent of the Google Quality Score.

“Google Quality Score helps ensure that only the most relevant ads appear to users on Google and the
Google Network. The AdWords system works best for everybody—advertisers, users, publishers, and Google
too—when the ads we display match our users' needs as closely as possible. Relevant ads tend to earn
more clicks, appear in a higher position, and bring you the most success. “

      Source: adwords.google.com

While this sounds like simple reasoning, the many factors that play a role in the quality score can be a challenge to understand and account for. In fact, many people (even full time search marketers) are so confused or upset with the Google Quality Score that they are reconsidering larger spends with Yahoo and MSN.

The bottom line is that you need a relevant page to send people to when they click your ads. That is good for the user because the pages they land on are relevant to their search with a clear message and offering.

Landing Page Copy
By writing more persuasive copy, we will increase conversions and generate more interest in your services/products. We will track the results and adjust the text and call-outs based on our findings. We will work with you to determine the best ways to back up your brand on the landing pages and what offerings to use to entice action.

Paid Search Management
Our Google Adwords, Yahoo Search Marketing and MSN Ad Center PPC advertising campaigns are based around competitive analysis and optimum keywords that are derived from extensive research and A/B testing.

We will increase your web traffic/click-through-rates (CTR) and conversions by creating specific landing pages and targeting PPC ad copy for the critical search terms your prospects are searching on. By placing your web visitors onto a specific landing page that was designed for the term they searched for, you will increase conversion rates and enhance the web user's experience; in turn; this will generate a greater return-on-investment (ROI).

Please check out a couple of our recent landing page designs and let us know if you would like to discuss having landing pages designed for your Paid Search or organic search campaigns.

Below are two recent landing pages that we designed:

Inforonics Landing Page		United Home Experts Landing Page