McDougall Interactive, LLC
McDougall Interactive, LLC

.

Our Work – A long history of programming and search engine friendly design

For over fourteen years, we have worked on projects ranging from dot com boom start-up sites, canned and custom shopping carts, content management systems, mobile applications and more. What has always inspired us the most is how design and programming affect your ability to rank in the search engines and to get more sales.

While search engine optimization and conversion enhancements are our focus, having experience in various programming environments helps us advise you on the best strategy decisions. When you hire us, you are hiring an SEO company with a long track record of building search engine friendly sites - we know how to do it right and what pitfalls to avoid.

For more in depth details on our search engine ranking successes, please visit our SEO case studies

 

Fisherman's Outfitter

Fisherman's Outfitter Main Site Fisherman's Outfitter Blog

The blog is a big hit and several charter captains and customers are submitting regular fishing reports and stories. It is a win-win for all involved and has create great brand loyalty. Once a month we send an email newsletter with a hot story and link to the rest of the article on the blog and to the products used in the story. Every time we send an email blast, orders spike.

Campaign included:

  • SEO
  • PPC
  • Design of Site and Blog
  • Custom Shopping Cart
  • Content Management System
  • Write and Manage Marketing Content
  • Blog Content Coaching
  • Email Newsletter

This site utilizes a content management system on every page so the client can make their own updates. We took great care to ensure the page names and indexing are not adversely affected, as is often the case with CMS systems. We built a custom shopping cart for this site and it is also search engine friendly. The previous site only had products sort-able by manufacturer, so we made an application to let the customer make categories such as fishing reels, subcategories such as spinning reels and product pages such as shimano tiagra 120W. This dramatically increased the rankings and content possibilities. When we made the switch to the new site, we made sure to use 301 redirects so the old page names that were in the search engine results pages, would go to the new pages. We also made a custom 404 error page just in case someone got a missing page. We launched a matching blog (for reviews / link bait) and email newsletter and orders have increased significantly. Customers call in regularly to say how much they like the site. We have encouraged customers to submit stories and images to the blog and to make comments. This has resulted in several people calling and saying how excited they are to be a part of the site and to be recognized as faithful customers.

We are having great success in the search engines (Top ten for Tuna Fishing and #2 for Tuna Fishing Lures).




Rock Bottom Golf

 

Campaign included:

  • SEO
  • PPC
  • Link Bait
  • Press Releases
  • Custom Illustration
  • Flash Online Game

This client recently got us in the news. Please check out this case study written by internetretailer.com

We not only radically increased the traffic to the website but made a cool video game to act as link bait. Check out the free online golf game here.

We are having great success in the search engines (Top ten for Golf Clubs and #1 for Golf Equipment) but we are currently working hard on new link bait and social media strategies. Come back soon for more info or give us a call for the latest in this competitive space.

 



Goss International

1

1

1

1

Goss International - GossRSVP™

Goss International - MyRSVPRewards™

 

Campaign included:

  • Design
  • Brand Development
  • Logo
  • Websites
  • Mobile Application Development
  • Print Advertisements

Goss wanted to develop a way to track the effectiveness of print advertising and make it interactive. Given our experience with internet marketing tracking and our background in traditional marketing pre 1995, we were a perfect match. We built an application that allows customers with cell phones to scan or text message from a print ad and get a coupon or marketing offer back. We made one website for advertisers to create their campaigns and one for customers to get their rewards. This process took over a year of concepting, technical documentation and programming. We designed the logo, the websites and the software applications. We also did some creative print ads for them with one of our partners.

 



Castagna Construction

Before

After

 

Campaign included:

  • Design
  • Development

Castagna came to us with a very outdated and uneffective website. We were able to design and develop a new website for them that would better express who they are as a company and also give potential clients a better idea of who they are, how they work, and the projects they have done in the past.



IC Federal Credit Union

Before

After

 

Campaign included:

  • Website Redesign / Edits for Conversion Enhancement
  • Search Engine Optimization
  • Link Building

IC Federal Credit Union already had the framework for a high conversion producing website and we helped get them there. Along with search engine optimization, link building, and more, we made drastic changes to the layout of their website.



Inforonics

Campaign included:

  • Marketing copy and slogans
  • Proofing and editing text
  • Image recommendations and buying
  • Landing Page Designs

Inforonics Landing Page Design

Click here for more on landing page design

 

United Home Experts

Campaign included:

  • Marketing copy and slogans
  • Proofing and editing text
  • Image advice and selection
  • Landing Page Design

United Home Experts Landing Page Design

For more information see: Landing Page Design

 



McDougall Fine Arts

Campaign included:

MIT – Massachusetts Institute of Technology

Campaign included:

  • Design
  • Programming

Massachusettes Institute of Technology (MIT)

 



Atkinson Resort

SEO
Content Development (Virtual Golf, Golf Tips that helped deepen the rankings)
CMS System
Gift Certificate Buttons (Producing significant results)

www.atkinsonresort.com

Endicott College

What we did:

Flash Interactive Campus Map, Design, Coding

The most recent Flash Map



Orchid Aesthetics

SEO
Content Development
PPC
Website Design

www.orchidaesthetics.com

Starhouse

Charity
Board of Directors

www.starhouseonline.org



North Shore Chamber of Commerce

Pro Bono
Board of Directors

www.northshorechamber.org

 

 

McDougall Interactive, LLC
home  |  about  |  portfolio  |  contact  |  site map

McDougall Interactive Gloucester Massachusetts
Phone: 877-MCDIA-911 (877) 623-4291